Gemma Jones

Gemma James

Operations Director

Gemma joined Virgin Unite in 2021, as Operations Director, responsible for the impact, innovation, governance, operations, finance and executive functions. Prior to joining Virgin Unite, Gemma was the Operations Director at GSMA, overseeing a variety of digital innovation programmes to deliver sustainable business and large scale socio-economic impact across Africa, Asia and Latin America.  

Gemma has a background in poverty reduction and global solidarity, and has worked in this sector for 20 years.  Her portfolio has spanned mental health services for refugees and asylum seekers; education and health provision for women and children living in poverty; and holistic HIV/AIDs services. Gemma is passionate about building an equitable world.  Particularly, regarding disability, Gemma has served as a Management Committee member for a grass roots disability organisation since 2014, wrote the Principles for Disability Inclusion for the Mobile Industry, and headed a disability programme and impact challenge fund.

Gemma holds an MSc in Poverty Reduction and Management from SOAS. You'll often find Gemma walking on a beach come rain or shine, or paddle boarding when she gets a chance.