At Virgin Unite, we agree that the way we protect and harness our natural resources is one of the last 'great frontiers' in our lifetimes – one that holds the potential to propel us into a way of life that is far more harmonious with nature and prosperous for all, but only if we get it right.

We work with a number of partners, such as WildAid, to help campaign against cruel practices such as shark finning and rhino poaching, to help protect our beautiful planet. 

More than ever before the way to end the killing is to tackle the issue from both ends: empowering and supporting park rangers; strengthening law enforcement and the criminal justice system; tackling corruption; increased international collaboration to go after wildlife traffickers; and awareness-raising among end consumers.


- Richard Branson