What is The B Team?

The B Team is a group of business leaders calling for an end to business as usual. They share the belief that Plan A (where companies are driven by profit alone) is no longer acceptable. Their collective mission is to catalyse a movement of business leaders driving better ways of doing business, for the wellbeing of people and our planet.

How is Virgin Unite involved?

In 2013, following a series of workshops and meetings hosted by Virgin Unite, a group of business leaders came together with a shared belief that business could no longer be motivated by profit alone. From these extensive discussions The B Team was formed and incubated by Virgin Unite with the support of many wonderful partners.

Richard Branson and Jochen Zeitz serve as the co-chairs alongside a global group of leaders working together to accelerate Plan B.

Virgin Unite also supports The B Team’s 100% Human at Work initiative.

B Team Leaders

What has The B Team achieved so far?

  • The collaboration of 19 business leaders working towards a better way of doing business for the wellbeing of people and planet.
  • Launched a set of systemic challenges that provide an initial framework for a Plan B for Business.
  • Called for a ‘net zero greenhouse gas emissions economy’ by 2050.
  • Launched the People Innovation network, with more than 70 leaders/companies across five continents.
  • Called on governments to collect the identities of the people who own, control and benefit from companies and joined the B20 Anti-Corruption Task Force.
  • Joined forces with the Natural Capital Coalition, WBCSD, IUCN and others to develop the first ever Natural Capital Protocol for business.


Further information:

Visit The B Team website

Who else supports The B Team?

Ford Foundation
Guilherme Leal
Stive Masiyiwa
Joanne McPike
One Young World
The Rockefeller Foundation
The Tiffany & Co. Foundation